Map each blog post to the product page that helps its reader take a plausible next step. Link to a feature page when the reader is ready to see how to do the task, or to a pricing page when they are weighing a purchase. If no product page helps yet, leave the destination blank. Keep that decision in a site-wide map so you can update every affected article when a page changes.
Build an article-to-destination map
List your published posts and planned articles alongside your current product pages. For each article, record its URL, the question it answers, the reader’s likely next step, a proposed destination URL, the anchor you intend to use, and a status such as proposed, ready, live, or needs review. Add an owner or last-reviewed date if several people maintain the site. This is an editorial record, not a requirement to put a product link in every post.
The fictional onboarding SaaS below has an owner-assignment feature page and a pricing page. Its welcome-email article has no suitable product destination because this example product does not help write emails. The URLs and page details are illustrative, not real pages.
| Article and reader question | Reader’s next step | Destination and anchor | Status |
|---|---|---|---|
/blog/onboarding-task-checklist — Who owns each task? | Assign owners in the product | /features/owner-assignment — “assign an owner to each task” | Ready: destination assumed live |
/blog/onboarding-software-cost — What will a team pay? | Compare available plans | /pricing — “compare onboarding plans” | Proposed: confirm page answers the cost question |
/blog/welcome-email-examples — What should the email say? | Use an email example | None — leave anchor blank | No product link: no relevant destination |
Choose the page that fits the reader’s next step
Read the passage where a link might appear, then ask what the reader would expect after clicking. A post explaining how to allocate onboarding work can point to a page showing owner assignment. A post comparing plans can point to pricing if that page contains the details needed for the comparison. Do not send a reader to a generic signup page simply because it is your preferred conversion point; use it when starting an account is genuinely the next action.
Check the proposed destination itself, not just its title. Does it explain the named capability or decision? Is the information current? Can the reader reach it on the public site? If a feature page is still being built, mark the link as proposed rather than treating the draft URL as live. If two pages seem plausible, choose the one that answers the narrower question raised in the article; the other can serve a different post.
This map complements topic selection rather than replacing it. If an article and feature page would answer essentially the same question, decide which page should own that answer before adding a link. The SaaS blog keyword guide covers that earlier editorial choice.
Write a link that sets the right expectation
In the fictional checklist article, first explain how to name an owner and when to hand off a task. Then a sentence can say: “If you want to put that checklist into practice, use the owner-assignment feature to assign an owner to each task.” Link the words “assign an owner to each task” to the fictional /features/owner-assignment destination, without the surrounding spaces shown here for readability. The destination should actually explain or enable that action. This gives readers a reason to click without making the link carry the article’s entire answer.
Google’s link guidance recommends anchor text that is descriptive, reasonably concise, and relevant to both pages. It also says Google generally crawls links expressed as HTML a elements with an href attribute. Use a normal link whose rendered destination resolves to the intended page, rather than a click handler with no link URL. Avoid vague anchors such as “click here” and avoid stuffing the same product phrase into every post.
Ranks says its generated articles include relevant internal links to your pages and a product call to action. Use the map to judge whether those links lead to the right pages for your site; the map and destination choices remain your editorial work. For a review-first workflow, Ranks says articles can be inspected and edited before publication, with generated articles remaining drafts when Autopilot is off.
Keep the map and published links current
Treat a product-page rename, removal, or substantial change as a trigger to review every row pointing to it. A working URL can still be a bad destination if the page no longer offers what the anchor promises. Search your map for the old URL, decide on a current page for each affected article, and revise both the destination and anchor where necessary. If there is no equivalent page, remove the link or keep the article’s useful explanation without a product link.
For the fictional owner-assignment example, suppose /features/owner-assignment moves to /features/task-ownership . Before release, prepare the new page and updates to the checklist article and map. If your release can ship them together, do so; otherwise publish the destination before adding links to it. After release, open the public article, follow its link, and confirm the new page still supports “assign an owner to each task.” Google’s site-move guidance advises replacing internal links that point to old URLs after a move rather than relying only on redirects.
Review the map when product pages change and periodically revisit rows marked proposed or needs review. For checks on one generated draft, use the AI article review guide; for transferring and verifying links during manual publication, use the Markdown publishing guide. The map’s job is different: it tells the team which destinations should serve which articles across the site.
